| 标题 | Portuguese (Re)constitution Board |
| Brief | Penguin Random House wanted a project capable of showing its knowledge and love for the Portuguese culture. Capable of generating engagement with Portuguese readers and awareness through earned media.Instead of making an advertising campaign, we decided to launch a book that addresses the most crucial moment in the country’s democracy.On the Carnation Revolution’s anniversary, Penguin Books offered blue pencils to contemporary artists. Inspired by the blackout poetry technique, they could re-invent the fascist constitution with poems using words selected from the historical document and illustrations covering the remaining ones. A symbol of repression turned into an art manifesto celebrating freedom. |
| 广告公司 | FCB Lisbon |
| 广告战役 | Portuguese (Re)constitution |
| 广告主 | Penguin Books |
| 品牌 | Penguin Books |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 结果 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 创意总监 | e...n a....de 仅限订阅者 |
| 文案 | V...n A...�jo 仅限订阅者 |
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