Peloton Bike - "Peloton Bike - Inside a Class Commercial"

Dark Horses

Dark Horses London, 英国

3797

品牌: Peloton Bike
国家: 英国

广告主: Peloton

标题	Peloton Bike - Inside a Class Commercial
广告公司	Dark Horses
广告战役	Inside a Class Commercial
广告主	Peloton
品牌	Peloton Bike
首次发布日期	2018 / 11
行业领域	文化、休闲及体育
哲学	The US fitness technology brand Peloton, which brings world-class studio cycling into your home, is launching its first UK ad campaign with the help of London-based sports creative agency, Dark Horses. The multi-channel campaign, which launched in halftime of the England vs Japan autumn international rugby match on Saturday, is directed by Laurent Chanez and produced by Park Pictures. The high intensity, attention grabbing piece of film, using Chanez’s evocative visual style, leaves the viewer feeling breathless. Peloton have already disrupted the US fitness industry with its revolutionary in-home workout, with member numbers for its live and on-demand spin classes recently hitting one million. For its UK campaign, Peloton have turned to Dark Horses to help them bring the fully immersive workout experience to viewers across the country. The 30” TV spot which transports the viewer into a Peloton class led by Leanne Hainsby, one of Peloton’s first British instructors, shows a woman in London and a man in Edinburgh taking the high intensity class from the comfort of their own homes. Using visceral, fast-paced visuals to bring to life the unique and high octane experience of a Peloton class, the viewer is given a taste of what a Peloton ride is really like. The spot is set to a remix of the British indie pop anthem Banquet, by Bloc Party, which the band is currently taking on an anniversary world tour. Alongside the campaign, Peloton is simultaneously launching 6 retail showrooms across London: Westfield, Canary Wharf, Kings Road, Marylebone High Street, Spitalfields and St Pancras. The bikes, which retail at £1990 plus £39 per month for the unlimited class subscription, which includes cycling, as well as “floor” workouts such as strength, stretching and yoga, will be available to try in-store. Peloton’s flagship UK location, and site of its first UK-based cycling studio, will be Peloton House on Floral Street in Covent Garden. For a limited time, those curious to try the bike can book themselves a free 30 minute test-ride at https://house.onepeloton.com/.
媒体类别	电视
长度	30 seconds
Editing	Trim Editing
Sound Design	750mph
创意总监	Danny Brooke-Taylor
文案	Adam Burns
美术指导	Paco López
Business Director	Harry Gayner
Agency Producer	Andy Walsh
Production Company	Park Pictures
Director	Laurent Chanez
Post Production	Freefolk
Colourist	Duncan Russell
Post Production Producer	Cheryl Payne
Sound Engineer	Ben Gulvin