| 标题 | Money Manager |
| 广告公司 | Y&R London |
| 广告战役 | Money Manager |
| 广告主 | Lloyds Banking Group |
| 品牌 | Lloyds TSB |
| 首次发布日期 | 2011 / 3 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | The playful family pets is seen enjoying his gold plated luxury cage, with the help of the Money Manager service his howners are now able to successfully manage their money better online despite splashing out in the past-keeping even their pets happy |
| 哲学 | The new TV campaign features the much-loved Lloyds characters as well as a new addition – Lloyds’ first hamster. Even though the playful family pet is seen enjoying his gold plated luxury cage, with the help of the Money Manager service his owners are now able to successfully manage their money better online despite splashing out in the past.- keeping even their pet happy. |
| 问题 | The ongoing uncertain economic climate has caused people to be wary of the future, leaving them feeling the need to tighten their belts and stay in control of spending. Money Manager is an innovative way for Lloyds TSB to help its customers understand their money better – giving them added confidence and control. Money Manager automatically sorts customer’s financial data in a clear and concise way, providing an instant overview of how they spend their money, when their regular payments are made, shown in a calendar and a ‘Category Breakdown’ pie chart to pin point where their money goes. Gone are the text, number and list heavy visuals. The integrated campaign includes an online film and display, press and outdoor. The online elements to the campaign, created in conjunction with RKCR/Y&R’s digital arm Saint, included an online film where the characters from the Lloyds TSB World educate people on how to use this new service. Online also included display assets ahead of the launch to raise awareness and a launch campaign taking you into the site – www.lloydstsb.com/moneymanager |
| 媒体类别 | 电视 |
| 市场 | 英国 |
| 客户企划 | Tommy Mancktelow |
| 美术指导 | Darren Simpson |
| 文案 | Thais Delcanton |
| 创意总监 | Damon Collins |
| 客户总监 | Sarah Wood |
| 客户经理 | Mandeep Jagait |
| 导演 | Marc Craste |