| 标题 | Invisible Equipment |
| 广告公司 | AMV BBDO |
| 广告战役 | Invisible Equipment |
| 广告主 | Sainsbury's |
| 品牌 | Sainsbury's Active Kids |
| 首次发布日期 | 2011 / 2 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | Happy children have fun whilst doing a range of activities in a school gym hall. However, all equipment that they would need to take part in these activities is invisible. Kids bounce on invisible Space Hoppers, they skip with invisible skipping ropes and bounce on invisible trampolines. The equipment route powerfully communicates the fact that it's you, the customer, who can deliver this difference, through collecting Active Kids vouchers. As the ad comes to its conclusion, the sports equipment suddenly becomes visible, dramatising the way that you can make a difference to kids in your area through participating in the Active Kids scheme. |
| 哲学 | The campaign's objective is to show the positive impact that collecting Active Kids vouchers has on kids in people's local area |
| 问题 | The Active Kids scheme is one of Sainsbury's key CR commitments and has raised over £100m worth of equipment for participating schools and organisations since it launched. Kids love being active and through the scheme schools and sports clubs can receive a wide variety of sports equipment which helps to make PE and sporting activities more enjoyable |
| 媒体类别 | 电视 |
| 后期制作 | MPC LDN |
| 音频后期制作 | Jungle Studios |
| 广告经理 | Claire Harrison-Church |
| 文案 | Aidan McClure |
| 美术指导 | Laurent Simon |
| 客户企划 | Sophie Lewis |
| 客户企划 | Steve Mustarde |
| 导演 | Mitch Stratten |
| 摄影师 | Ian Foster |
| 制作公司制片 | Sally Newsom |
| 制作公司 | Hijinx |
| Media Planner | Charlotte Bristow |
| 广告公司制片 | Polly Lowles |
| 广告公司制片 | Tanya Hairman |