标题 | BBC One HD Launch |
广告公司 | Y&R London |
广告战役 | BBC One HD Launch |
广告主 | BBC |
品牌 | BBC One HD |
首次发布日期 | 2011 / 1 |
行业领域 | 电视、广播节目与电视台、电台 |
广告口号 | BBC One never looked so good |
剧情简介 | The trail is a visual celebration of BBC One HD, showcasing a world of fun BBC One content in heightened reality. It opens with an unusually glam Dot Cotton lounging on a beautiful baroque chaise lounge being served on by a cheeky Lee Mack, moving to a surreal moment were we see a dapper Jake Humphrey performing tricks and skills with a disco ball. Next Shane Ritchie serenades Tess Daly on a pink grand piano whilst a typically flamboyant Ola Jordan and Brendan Cole dance across them. The debonair pairing of Bruce Forsyth and Len Goodman deftly tap dance on the Queen Vic bar whilst being watched by Fiona Bruce sipping a cocktail prepared by barman Hugh Quarshie. Next we pan to a bright gold desk where we see the Apprentice's Lord Sugar, Karren Brady and Nick Hewer sitting on gold executive chairs. For our finale we move to a stunning looking Alex Jones who appears to have walked up a zig-zag red carpet to a huge gold chest which she pulls open and hundreds of bright red butterflies fly out, filling the room with even more colour. |
哲学 | Appearances convey to the public that they can now watch their favourite BBC One content in High Definition - with an incredible picture and sound quality added to the star names, making it even more absorbing |
媒体类别 | 电视 |
后期制作 | MPC LDN |
音频后期制作 | Factory Studios |
广告经理 | Reemah Sakaan |
广告经理 | Aoife Liyanage |
创意总监 | Mark Roalfe |
文案 | Kim Hutcheson |
美术指导 | Joe Fitzgerald |
客户企划 | Emily James |
客户总监 | David Pomfret |
客户经理 | Charlie Smith |
广告公司制片 | Sarah Caddy |
制作公司 | Red Bee Media Limited |
导演 | Julz Lutz |
制片 | Sarah Caddy |