Antoine Bagot
Producer at Wanda Paris
Paris, 法国
标题Prince Game Trailer
广告公司
广告战役 Prince Game Trailer
广告主 Mondelez International
品牌 Prince de LU
首次发布日期
行业领域 饼干,面包,燕麦饼
剧情简介 Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling
In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery!
Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world.
Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" 
媒体类别 Branded Content
长度
创意总监 Paul Kreitmann
Chief Executive Officer (CEO)
执行创意总监
创意总监
文案
文案
文案
文案
美术指导
美术指导
美术指导
美术指导
客户主任
客户主任
客户主任
Agency supervisor
Agency supervisor
Agency supervisor
Agency supervisor
战略企划
战略企划
广告公司制片
广告公司制片
广告公司制片
Head of Technology
制作公司
制片
导演
导演
Head of Production
音效
音乐
Mixing Engineer & Sound Design
Game Production Company
创意总监
Chief Technical Officer
制片
Website Production Company
制片
Tech Lead

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