|标题||Prince Game Trailer|
|广告战役||Prince Game Trailer|
|品牌||Prince de LU|
|剧情简介|| Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling|
In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery!
Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world.
Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!"
|Chief Executive Officer (CEO)||Philip Heimann|
|文案||David Martin Angelus|
|美术指导||Bruno Bicalho Carvalhaes|
|Agency supervisor||Natalie Heckel|
|Agency supervisor||Myriam Nouicer|
|Agency supervisor||Alix Trinh|
|Agency supervisor||Cédric Bertin|
|Head of Technology||Adrien Leygues|
|Head of Production||Fabien Cellier|
|音效||Comptoir du Son et des Images|
|Mixing Engineer & Sound Design||Alexandre Poirier|
|Game Production Company||Moonbots Studios|
|Chief Technical Officer||Bohdon Sayre|
|Website Production Company||Lifelike|
|Tech Lead||Soham Qadri|
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