标题 | Lil' Leak |
广告公司 | DDB Paris |
广告战役 | Lil' Problems |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2023 / 3 |
行业领域 | 餐馆与快餐 |
剧情简介 | In French, the word “petit” (little) is often seen as negative. “A little problem”, “a little cold”, “a little late” … “Little” is a euphemism, the announcement of something that is rarely positive. Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word “petit” (little). |
媒体类别 | 电视 |
长度 | |
广告经理 | Xavier Royaux |
广告经理 | Anne LAINE |
广告经理 | Vanessa Sales |
广告经理 | Clémentine Teissedre Dalou |
广告经理 | Lorna Fontybosch |
首席创意官 | Alexander Kalchev |
执行创意总监 | Mélanie Pennec |
Artistic Director | Jenna Haugmard |
文案 | Julien Kosowski |
TV Production | Corinne Persch |
TV Production | Gaëlle De Pompignan |
PR Director | Anne-Marie Gibert |
制作 | Division |
导演 | Rudi Rosenberg |
制片 | Charlotte Lepot |
Agency supervisor | Paul Ducré |
Agency supervisor | Mathieu Bliguet |
Agency supervisor | Annaelle Rivoal |
Agency supervisor | Coline Duprat |
战略企划 | Cedric Ledoux |
Sound Producer | Nicolas Bruneau |
Music Supervision | Cédric Boit |
Music Supervision | Clement Reynaud |
音效 | Marine Cremer |