| 标题 | Find your feel good frames |
| 广告公司 | Ogilvy London |
| 广告战役 | Feel Good Frame Moment |
| 广告主 | Boots Opticians |
| 品牌 | Boots Opticians |
| 首次发布日期 | 2019 / 1 |
| 行业领域 | 眼镜店 |
| 哲学 | Boots Opticians unveils a new campaign showcasing how Boots Opticians can help consumers feel confident and find frames they'll love. This bring consumers to that ‘feel good frame moment’ when they find the perfect pair. The creative idea was born from the fact that many consumers, particularly 35 to 50 year olds who have never needed glasses before are often inclined to put off visiting an opticians, struggling with how glasses might affect how they look and feel. The integrated campaign by Ogilvy UK, which launches today on TV and in-store, showcases a range of people of all ages embracing their unique styles. The film features upbeat music, vivid colours and impactful imagery to bring a freshness to the campaign. Using an innovative split-screen technique in the film, the bottom half of the screen features a wide array of people all looking great in their glasses from Boots Opticians. The top half of the screen demonstrates the way the glasses are making them feel with a metaphorical expression of joy – be it a bright sunflower, wobbling jelly or bursting popcorn. Each expression is unique, just like the individuals wearing the glasses themselves. This is the latest campaign expressing the Boots UK brand ethos of helping everyone feel good. The campaign builds on the successful 2018 summer Faceless Beauty campaign, which challenged the norms of traditional beauty ads, championing the idea that real beauty isn’t just how you look, but rather how it makes you feel. The TV ad launches tonight on Channel 4. This fully integrated campaign from WPP agencies including Ogilvy, Mediacom and Bookmark, and partner agency True Story, will run across ATL TV, print, PR & influencer marketing, 121, in-store and social. |
| 媒体类别 | 电视 |
| 长度 | |
| Head of Marketing | Madeline Shaw |
| Marketing Manager | Gail Borley |
| Assistant Marketing Manager | Sophie Haslett |
| 制片 | Ian Randle |
| Creative Director | Vaughan Townsend |
| Deputy Executive Creative Director | Sam Cartmell |
| Account Director | Michele Lardner |
| Brand Strategist | Florence Ware |
| Creatives | Sophie Goater |
| Creatives | Olivia Jones |
| Creatives | Ilka Mourao |
| Client Director | Rebecca Dennis |
| 执行制片 | Emma Cairns |
| Director | Shynola |
| Edit Company | Shynola |
| VFX Supervisor | Shynola |
| Grade House | GPS |
| Grade | Ben Rogers |
| Music Clearance | Dominic Bastyra at Wake The Town |
| Sound Company | GPS |
| Sound Engineer | Zak Kurtha |
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