TSB - "Pride of Britain 2022"

McCann London

McCann London London, 英国

2037

该广告属于ACT Responsible项目展品

品牌: TSB
国家: 英国

广告主: TSB Bank plc

标题	Pride of Britain 2022
广告公司	McCann London
广告战役	Pride of Britain 2022
广告主	TSB Bank plc
品牌	TSB
首次发布日期	2022 / 10
行业领域	银行与金融服务、投资、证券服务
哲学	TSB has revealed Britain’s biggest portrait mural in East London to honour this year’s Pride of Britain winner. Created by McCann London - with the support of the7stars, Kinetic and Global Street Art - the mural coincides with the sixth consecutive year of TSB’s partnership with the Pride of Britain Awards. The mural celebrates TSB’s 2022 Community Hero, Michelle Dornelly. A mum of four who’s worked tirelessly to feed and support families within her community. When Michelle realised many of her neighbours in Hackney, East London, were going hungry, she decided to take direct action. In April 2020, Michelle formed the Hackney Food Hub, putting calls out via social media to gather a team of 100 volunteers to help feed the community. With no permanent base, Michelle and the Food Hub team collect and deliver supplies to four different venues across the borough and have currently fed over 100,000 neighbours in need. The mural was developed to celebrate and thank Michelle on behalf of the East London Community and the individuals she’s worked so tirelessly to support. The mural includes a QR code in the design, encouraging passers-by to find out more and provide help to the Hackney Food Hub initiative, whilst simultaneously raising awareness of Michelle’s efforts at a time when many may need support from similar services and offerings as the nation heads into a difficult winter period. The mural was painted by Global Street Art and will be in Tabernacle Street until 6th November and is understood to be the largest portrait mural ever created in the UK. The creative was led by Richard Morgan and Christopher McKee with the mural executed by lead artist Neil Burton. The mural is part of a wider fame driving OOH plan developed by the7stars, with high impact sites across key UK cities with a skew towards Michelle’s home in East London. The OOH activation is supported by a broader cross channel approach demonstrating how TSB celebrates those that have helped their community during the cost-of-living crisis. The7stars also worked with Global to develop a partnership with Heart radio, encouraging listeners to nominate people in their community who have helped others. Winners and their stories are featured during key Heart segments and listeners are encouraged to head down to Tabernacle Street to visit Michelle’s TSB Pride of Britain mural.
媒体类别	户外广告
媒介公司	the7stars
Chief Marketing Officer (CMO)	Emma Springham
广告经理	Keith Gulliver
广告经理	Nicholas Lancaster
广告经理	Emma Beckingsale-Smith
广告经理	Oliver Bett
首席创意官	Laurence Thomson
首席创意官	Rob Doubal
Chief Strategy Officer	Theo Izzard-Brown
创意总监	Richard Morgan
创意总监	Christopher Mckee
创意团队	Yann-Gael Cobigo
创意团队	Thibault Michal
创意团队	Holly Henderson
创意团队	Georgia Horrocks
Strategy Director	Emily Ellis-Mitchell
Planner	Flora McKaig
Managing Partner	Tom Ghiden
Business Director	Kate Hindley
客户总监	Vicky Humphries
Account Associate	Milo Draco
项目经理	Sophie O’Brien
Head of Design	Lisa Carrana
设计师	Aleksi Tammi
Chief Production Officer	Ben Clark
制作公司	Craft London
Senior Producer	Mandeep Kalsi
Artworker	Robbie Maynard
Retoucher	john martin
Planning Director	Lauren Fishwick
客户企划	Olivia Biddis
Partnerships Lead	Tanzen Barnett
Partnerships Project Manager	Carla Glozier
Agency	Kinetic
Creative Account Director	Hannah Russell
Head of Projects & Operations	Sam O’Connell
Group Business Director	Julia Dobbin
制作	Global Street Art
制片	Lee Bofkin
制片	Lalina Patel
Lead Artist	Neil Burton