| 标题 | Who is my boss? |
| 广告公司 | Tugboat |
| 广告战役 | Walk with you. |
| 广告主 | NTT Docomo, Inc. |
| 品牌 | Docomo |
| 首次发布日期 | 2010 / 4 |
| 行业领域 | 手机与寻呼机 |
| 广告口号 | Walk with you. |
| 问题 | <!--StartFragment--> Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back. <!--EndFragment--> |
| 结果 | Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation. |
| 媒体类别 | 案例研究 |
| 导演 | Gen Sekiguchi |
| 导演 | Shinya Nakajima(Film) |
| 广告公司制片 | Kenji Mitsuhashi |
| 制片 | Jun Inoue |
| 制片 | Masakatsu Kasai |
| 美术指导 | Tsubasa Kayasuga(Web) |
| 美术指导 | Kengo Kato |
| 美术指导 | Seijo Kawaguchi |
| 文案 | Norihisa Dohmen |
| 文案 | Tetsuro Aso |
| 文案 | Taku Tada |
| 创意总监 | Yasumichi Oka |
| 制作公司 | Bridge |
| 制作公司 | 1-10 design Inc. |
| 制作公司 | Dentsu Tec Inc. |
| 制作公司 | Tohokushinsha Film Corporation |
| Agency Contribution | Dentsu Inc. |
| Agency Contribution | NTT Advertising Inc |