| Brief | The Covid-19 pandemic required one of the biggest behaviour changes in living memory. We realized that we needed to act, in order to encourage everyone to stay at home to prevent the spread of Covid-19.We reversed the iconic NHS logo to read SHN #StayHomeNow. After posting across our social channels, the campaign was shared & personalized by thousands, including celebrities such as Orlando Bloom and David Walliams, something amplified by national newspapers.Media owners also donated space on hundreds of outdoor sites nationwide.In April, we launched a film featuring key-workers and A-Listers speaking the words to the song, ‘We’ll Meet Again’. It was created in under 2 weeks and had a reach of 117,318,000.Our work, which prompted awareness of 43% across the UK, and 72% in London, enabled our vital message to reach a large audience. All time, media and performances were given for free. |
| 剧情简介 | During the Covid-19 pandemic, we created a campaign using the iconic NHS logo, which highlighted the importance of staying at home, in order to protect the public and the NHS. We reversed it to read SHN, and added the line, ‘Don’t send our NHS backwards’.Beginning on our own social channels, the campaign developed a significant social following. We also created OOH posters and an online film with a range of celebrities and key workers. |