Jon Hamm
Global Chief Creative Officer at Geometry Global
London, 英国
标题Old Flame
广告公司
广告战役 Flo & Jon Hamm
广告主 Progressive Insurance
品牌 Progressive insurance
首次发布日期 2022 / 5
行业领域 保险
哲学 Progressive Insurance's most dedicated employee, Flo, will reveal a different side of herself in a new advertising campaign launching May 23. The campaign follows Flo navigating an unexpected encounter with an old flame reappearing—Hollywood charmer Jon Hamm. While Jon seems eager to capture her heart, Flo only has room for one love in her life: insurance.

Years after their unsuccessful blind date and his subsequent rise to stardom, Jon once again crosses paths with Flo, rekindling his interest and intrigue in the apron-clad insurance maven. The three-part story is the journey of Jon pining for Flo's attention, complete with romantic gestures and unexpected insurance emergencies. All to leave Jon with failed attempts at love and Flo sticking true to herself and offering insurance discounts whenever and however she can.

This unlikely pairing and love story arc are a first for Flo and Progressive's line-up of campaigns and characters. Others include the highly successful 'Parentamorphosis' with Dr. Rick, the recently launched Drivers Ed with Ed Helms, and the long-standing Superstore campaign where Flo received her start.

"Old Flame", "Table for Two?" and "Hammergency", are focused on Progressive's Home & Auto Savings, and usage-based insurance offering Snapshot, and will be airing throughout May and June across digital channels and national television.
媒体类别 电视
长度
制作公司
首席创意官
SVP, creative director
SVP, creative director
创意总监
联合创意总监
联合创意总监
联合创意总监
美术指导
演员/名人
文案
文案
SVP, Executive Producer
Executive Print Producer
Senior Producer
Assistant Producer
SVP, Director of Business Affairs
Business Affairs Associate
Chief Client Officer
Marketing Director
EVP, Brand Strategy Director
Associate Director, Brand Strategy
Associate Director of Project Management
导演
剪辑公司
剪辑师
剪辑师
VFX Company
音效设计公司
Sound Engineer

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