| 标题 | Dare |
| 广告公司 | Team One |
| 广告战役 | Find your Wild |
| 广告主 | 14 Hands Winery |
| 品牌 | 14 Hands Winery |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 含酒精类饮料 |
| 剧情简介 | Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising. |
| 媒体类别 | Web Film |
| 长度 | |
| 创意总监 | Jesse Blatz |
| 创意总监 | Matt Lanzdorf |
| Associate Director of Content | Leah Bohl |
| Associate Producer | Robert Holeman |
| 首席创意官 | Chris Graves |
| 执行创意总监 | Jason Stinsmuehlen |
| Chief Executive Officer (CEO) | Julie Michael |
| 客户总监 | Emily Krueger |
| Management Supervisor | Katie Czerwonka |
| 客户主管 | Elliott Klein |
| Strategy Director | Nicole Cestaro |
| 媒介总监 | Rinku Mahbubani |
| Associate Director of Business Affairs | Janet Anderson |
| 项目经理 | Kaitlyn Ha |
| 项目经理 | Henry White |
| Director of Content | Sam Walsh |
| 制作公司 | MJZ |
| 导演 | Steve Ayson |
| Line Producer | Sarah Cook |
| 执行制片 | Emma Wilcockson |
| DP | Marty Williams |
| 剪辑公司 | Union Editorial LA / Beast LA |
| 剪辑师 | Tim Thornton Allan |
| Assistant Editor | Chris Walker |
| President | Michael Raimondi |
| Managing Partner | Michael Raimondi |
| 执行制片 | Joe Ross |
| Finishing Company | Hunter Advertising |
| Flame Artist | Carolyn Woods |
| Flame Artist | Evan Guidera |
| Graphics | Mannix Rickenbacher |
| 执行制片 | Logan Aries |
| 电影电视 | Co 3 |
| Colorist | Tom Poole |
| 音乐 | SOUTH |
| 音乐作曲家 | Rusty Logsdon |
| 音乐作曲家 | Jon Darling |
| 创意总监 | Dan Pritikin |
| 创意总监 | Matt Drenik |
| Sound Designer | Robin Holden |
| EP | Ann Haugen |
| 制作公司制片 | Ignacio Zas |
| 录音室 | Margarita Mix Santa Monica |
| Sound Mixer | Nathan Dubin |
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