Jack in the Box - "World's Largest Coupon"

David&Goliath

David&Goliath El Segundo, 美国

奖项

25395

品牌: Jack in the Box
国家: 美国

广告主: Jack in the Box Inc.

标题	World's Largest Coupon
广告公司	David&Goliath
广告战役	Legendary
广告主	Jack in the Box Inc.
品牌	Jack in the Box
首次发布日期	2015 / 3
行业领域	餐馆与快餐
剧情简介	The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon. Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon.
媒体类别	促销与事件
长度	120 seconds
集团创意总监	Ben Purcell
Line Producer	Mark Hall
Founder & Chairman	David Angelo
集团创意总监	Steve Yee
Director of Broadcast	Paul Albanese
Group Account Director	Michele Tebbe
首席创意官	Colin Jeffrey
剪辑公司	Spinach Los Angeles
CMO & SVP Menu Innovation & Execution	Keith Guilbault
VP Menu Strategy & Innovation	Iwona Alter
Communications Manager	Lauren Ohlsson
Director of Innovation & Social Engagement	Jen Kennedy
Innovation Project Manager	Mikim Luu
Social Media Manager	Rah Mahtani
Senior Art Director	Robert Casillas
Senior Copywriter	Courtney Pulver
Director of Print Services	Meredith Walsh
客户总监	Frith Dabkowski
Account Coordinator	Kristina Papillion
Senior Project Manager	Lila Anton
PR Agency	MWW Group
Founder & CEO	Michael Kempner
EVP and General Manager, Western Region	JP Schuerman
制作公司	Grandesign
执行制片	Bob Ridgeway
Line Producer	Thomas Campbell
Sales Representative	Aileen Shaw
Printer of Coupon	BP Graphics
Managing Director / Editor	Adam Bright
Cinematographer	Art Castle
制片	Jonathan Carpio