| 标题 | Quit Cable |
| 广告公司 | BBDO New York |
| 广告战役 | More For Your Thing |
| 广告主 | AT&T Inc. |
| 品牌 | AT&T |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | The campaign targets current cable TV subscribers and encourages them to “quit cable” and switch to DirecTV. Multiple executions in the campaign focus on the advantages of switching to DirecTV, such as more live sports in 4K. It’s all part of the “More for your thing” brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising will run through the end of the year. The work was created by BBDO out of its newly established LA-based operation. The media agency is Hearts & Science. |
| 媒体类别 | 影视 |
| 长度 | |
| 首席创意官 | David Lubars |
| Worldwide Chief Creative Officer | David Lubars |
| 首席创意官 | Greg Hahn |
| Group Executive Producer | Diane Hill |
| Managing Director | Doug Walker |
| 剪辑师 | Damion Clayton |
| 执行创意总监 | Frank Dattalo |
| 制作公司制片 | Angela Narloch |
| 执行制片 | Angela Narloch |
| 创意总监 | David Cuccinello |
| 创意总监 | David Cuccinello |
| Telecine Artist | Dave Hussey |
| 执行创意总监 | Matt MacDonald |
| Conform Artists | Justin Blaustein |
| 创意总监 | David Povill |
| 创意总监 | David Povill |
| Music, Sound Design / Audio Finishing | Barking Owl |
| Senior Director | Stacia Parseghian |
| Senior Directors | Stacia Parseghian |
| 客户总监 | Heather Livengood |
| 制作公司制片 | Denice Hutton |
| Chief Strategy Officer | Crystal Rix |
| 执行制片 | Rana Martin |
| 制作公司制片 | Ashley Benton |
| Conform Artists | Cathy Shaw |
| Assistant Editor | Mike Spagnoli |
| 文案 | Junior Copywriter |
| 音乐作曲家 | Morgan Johnson |
| 摄影指导 | Ben Kitchens |
| 制作公司制片 | Natasha Uppal |
| 执行制片 | Sue Crain |
| 文案 | Elaine Kelch |
| 美术指导 | Jono Moore |
| 制作公司制片 | Victoria Wills |
| 客户总监 | Andrea Bass |
| Assistant Account Director | Leah Pozin |
| Assistant Account Executive | Leah Pozin |
| Group Executive Producer | Julie Colins |
| Integrated Strategy | Kayla Green |
| Senior Directors | David McKenzie |
| Client Services Manager | Jennifer Kohler |
| 导演 | Stephan Malik |
| Line Producer | Leonard Walsh |
| 制作公司制片 | Rebecca Park |
| 剪辑公司 | Rock Paper Scissors |
| 电影电视 | Company 3 |
| Post / Graphics | Brand New School |
| 制作公司 | Primary Elements |
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