| 标题 | Loreto |
| 广告公司 | Y&R Lima |
| 广告战役 | From Loreto for Loreto |
| 广告主 | PromPerú |
| 品牌 | PromPerú |
| Posted | 7月 2012 |
| 行业领域 | 目的地（国家与地点） |
| 广告口号 | From Loreto for Loreto |
| 剧情简介 | Last year the Peru Country Brand sent a delegation of Peruvian celebrities to the town of Peru, Nebraska to read them “their rights as Peruvians”. A big, lively “demo” of Peruvian culture showed the strength of the Peruvian Country Brand as it conquered the heart of the U.S. The campaign won two lions at Cannes 2012. This time, a sequel from Y&R Peru takes advantage of the homonymy between “Loreto, Peru” (the capital of the Peruvan-Amazonian region) and “Loreto, Italy” (an Italian city, diametrically opposite of its Peruvian homonym). A new Peruvian delegation arrives there with the mission to share the wonders of the Amazonian jungle with their counterparts as “they’re from Loreto, but they don’t know what it means”. They will receive an unknown explosion of joy, music, food and tropical mysticism. |
| 媒体类别 | Web Film |
| 制作 | Far Out Films |
| 制作 | Eliana Illescas |
| 制作 | Javier Sono |
| 制作 | Roxana Rivera |
| 制作 | Prisma Producciones |
| 执行制片 | Paola Pastrana |
| 美术指导 | Michael Spitzer |
| Direction | Lorena Salazar |
| 导演 | Ricardo Maldonado |
| 制作公司 | Cine70 |
| 广告公司制片 | Malena Mellado |
| 广告公司制片 | Patricia de la Cuba |
| 客户总监 | Carla Wilson |
| 文案 | Flavio Pantigoso |
| 美术总监 | Christian Sanchez |
| 执行创意总监 | Flavio Pantigoso |
More Work
SEE ALLBottle Tiles
- 品牌:
- Arequipeña Beer
- 广告公司:
- VMLY&R Lima
Italian
- 品牌:
- Británico English Institute
- 广告公司:
- Y&R Lima
Russian
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- 广告公司:
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Thai
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- Británico English Institute
- 广告公司:
- Y&R Lima
French
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- Británico English Institute
- 广告公司:
- Y&R Lima
Arabic
- 品牌:
- Británico English Institute
- 广告公司:
- Y&R Lima