| 标题 | Zombie - The Origin (Movie) |
| 广告公司 | Escala Comunicação |
| 广告战役 | Zombie The Origin |
| 广告主 | Partnership Against Drugs Association |
| 品牌 | APCD |
| 首次发布日期 | 2013 / 11 |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 广告口号 | Agaisnt crack - Movie |
| 剧情简介 | In Brazil there are two million crack addicts.And for lack of information many young people start smoking crack.This is an educational campaign that began in cinemas warning about the first zombie film produced in Brazil.After a week debuted in theaters and on the web film with testimonials from zombies from behind telling that their origin was crack. |
| 哲学 | A trailer of first movie abou Zombies, played in Brazil. |
| 问题 | lack of information about crack |
| 结果 | almost 40 main blogs of Brazil suport the campaign, 800.000 views ( no media plan) 4 miiion of reach people atc. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | www.zombieaorigem.com.br |
| 执行创意总监 | Flavio Waiteman |
| 文案 | Erik Monero |
| 美术指导 | Fábio Nascimento |
| Creative / Art Direction | Tiago Frechianni |
| 创意总监 | Hugo Barros |