| 标题 | Pioneers |
| 广告公司 | Wieden + Kennedy Amsterdam |
| 广告战役 | Go Forth |
| 广告主 | Levi Strauss & Co. |
| 品牌 | Levi's |
| Posted | 7月 2011 |
| 行业领域 | 服装 |
| 哲学 | As part of the launch of its global creative platform ‘Go Forth,’ the Levi’s® brand has teamed up with some of Berlin’s modern day pioneers who serve as an inspiration for the city and embody the ‘Go Forth’ spirit. ‘Go Forth’ pays homage to the pioneering spirit of the Levi’s® brand and acts as a rally cry for today’s youth to join in the quest for a new and better world. To commemorate the pioneering spirit of these Berlin-based pioneers, the Levi’s® brand has teamed up with the young Portuguese street artist Alexandre Farto, aka Vhils, to create a series of street murals that capture the faces of these pioneers in a dramatic and poetic way. Vhils creates striking multi-textural murals through a combination of careful paint application and by peeling away the top layer of the materials he is working on. Using this unique technique, Vhils has sculpted the portraits of pioneers Fadi Saad, Various & Gould, Joe Hatchiban and Sven Marquardt into major building facades dotted throughout Berlin. Joe Hatchiban – founder of Berlin’s Bearpit Karaoke and leader of Berlin’s karaoke revolution Sven Marquardt – a photographer known for his bold black and white photographs depicting fashion, music and the cultural landscape of Berlin Fadi Saad - community organizer with Palestinian roots who turned his own life around and is now working with immigrant teens to help them acclimate to German society The artist behind Various & Gould – the founder of a pioneering new project that brings street art to the masses |
| 媒体类别 | 影视 |
| Soundtrack | Assobio |
| Marketer (Management team) | Christian Parkes |
| Marketer (Management team) | Len Peltier |
| Marketer (Management team) | Joshua Katz |
| Marketer (Management team) | Barbara Tacchini |
| 执行创意总监 | Mark Bernath |
| 执行创意总监 | Eric Quennoy |
| 创意总监 | Rosie Bardales |
| 创意总监 | Alvaro Sotomayor |
| 创意总监 | Tyler Whisnand |
| 美术指导 | Mathew Jerrett |
| 文案 | Sean Vij |
| 数字艺术家 | Tiago Varandas |
| 后期制作 | Martin Weigel |
| planner | Martin Weigel |
| 客户总监 | Clay Mills |
| 客户总监 | Clare Pickens |
| 客户经理 | Jorge Fesser |
| Art Buyer | Andrew Koningen |
| Art Buyer | Annette Krutzik |
| 制片 | Niko Koot |
| 导演 | Sanne van Hecke |
| 剪辑师 | Sanne van Hecke |
| 音乐 | Orelha Negra |
More Work
SEE ALLPractice
- 品牌:
- Champs Sports
- 广告公司:
- Translation
First Period
- 品牌:
- Champs Sports
- 广告公司:
- Translation
Joy Ride
- 品牌:
- Champs Sports
- 广告公司:
- Translation
Play Russian
- 品牌:
- Nike
- 广告公司:
- Wieden + Kennedy Amsterdam
Action Printing
- 品牌:
- Nike
- 广告公司:
- Wieden + Kennedy Amsterdam