标题 | Getting Old 5 |
广告公司 | Jung von Matt / Spree |
广告战役 | Getting Old |
广告主 | Deutscher Sparkassen - und Giroverband |
品牌 | Deutscher Sparkassen - und Giroverband |
首次发布日期 | 2018 / 2 |
行业领域 | 银行、金融、法律和保险 |
哲学 | Young people don’t care about their pension plans. And when they do it, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of that – by showing them that there are a lot of opportunities in everyday life to realize that you are not as young as you might think. And that it’s high time to go to Sparkasse an make a pension plan. |
媒体类别 | 平面 |
执行创意总监 | Till Eckel |
Creative Director | Johannes Hicks |
Creative Director | Florian Schwalme |
美术指导 | Benjamin Mohr |
插图画家 | Benjamin Mohr |
文案 | Stefan Sohlau |
文案 | Julia Lackermayer |
文案 | Aline Mathieu |
项目经理 | Carolin Spahn |