| 标题 | Album CD |
| 广告公司 | Y&R, Delhi |
| 广告战役 | Sleep |
| 广告主 | Sleepwell Mattress |
| 品牌 | Sleepwell Mattress |
| Posted | 11月 2010 |
| 行业领域 | 室内家具 |
| 哲学 | The tone of the communication is humorous, but at the same time provocative, as it jolts people into taking notice of the importance of sleep. It harped on the feeling of almost being in a perpetual hangover that a lot of people would connect to. The series of commercials showcased the silly mistakes people make, as a result of not having had proper sleep. |
| 问题 | For the brand Sleepwell, we figured that instead of the mattress itself, we should focus on what the mattress enables. The consumer is not interested in knowing how many springs or foam per square inch are there in a mattress, he’s interested in how well the mattress allows him to rest & sleep. The conversation around the ‘sleep’ space was what we tapped into: The importance of sleep and rest and recharge in today’s fast-forwarded life. The meaning of sleep was increasingly being de-linked from its quantity to its quality. The insight that we were working on was that lack of proper sleep has its effects. If we don’t sleep well, it affects our level of alertness. And, as a consequence, even simple tasks in our mundane life become difficult to accomplish. And it happens every time with everyone. |
| 媒体类别 | 影视 |
| 创意团队 | Abhinav Pratiman |
| 创意团队 | Daniel Z Upputuru |
| 导演 | Vinil Mathew |
| 制作公司 | Foot Candles |
| 制片 | Swadha Kulkarni |
| 客户企划 | Kushagra Bhatnagar |
| Music Director | Amar Manglurkar |