First Hug - "Doormat"

Bb&a / Ad-Dimensions Oak Brook, 美国

3394

标题	Doormat
广告公司	Bb&a / Ad-Dimensions
广告战役	Doormat - First Hug
广告主	Hibuk Rishon
品牌	First Hug
首次发布日期	2010 / 1
行业领域	机构/公益组织/非盈利组织
剧情简介	To give people a feeling of responsibility for the abandoned babies by demonstrating that these babies are in fact real and in need of help.
哲学	People feel more of a connection to things that are tangible. Abandoned babies are not just a statistic in some report. they are real and defenseless and in need of people's help.
问题	Raise awareness of Hibuk Rishon's ('First Hug') activities, and enlarge the number of volunteers. People are not familiar with the association, let alone its activities. Furthermore, they don't feel a connection to the abandoned babies because it's something that's beyond them - not part of their everyday concerns.
媒体类别	直邮
首席创意官	Yoram Levi
创意总监	Tal Perelmuter
美术指导	Aia Kujnitzky
文案	Tomer Reuveni
客户主管	Elad Kuperman
Studio	Eyal Orlee