标题 | Together We're Stronger |
广告公司 | Grey Possible |
广告战役 | 10 years - Pink Ribbon Magazine |
广告主 | Pink Ribbon Inc. |
品牌 | Pink Ribbon Magazine |
首次发布日期 | 2010 / 10 |
行业领域 | 报纸、杂志、书籍 |
广告口号 | Together we're stronger |
剧情简介 | I have friends, you have nothing. I give love, you give pain. I create, you destroy. Ive been given life, you can only steal it. Were getting stronger, youre only getting weaker. Were millions of women, and you, youre just one disease. Together were stronger than breast cancer. Buy Pink Ribbon Magazine. |
问题 | Pink Ribbon has one advante compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They just don't buy the magazine for it content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine |
媒体类别 | 影视 |
后期制作 | Ambassadors |
创意总监 | Seyoan Vela |
创意总监 | Colin Lamberton |
美术指导 | Phoebe Dawson |
文案 | Peter van den Heuvel |
客户经理 | Catherine Dijkstra |
Digital Director | Oscar Asmoarp |
Digital Producer | Tim Sadjak |
广告公司制片 | Ivy Lo Fo Sang |
导演 | Johan Kramer |
执行制片 | Neil Henry |
执行制片 | Christel Hofstee |
剪辑师 | Will Judge |
音乐 | Junkie Xl |
音效 | Wave Amsterdam |
摄影指导 | Wouter Westendorp |
设计师 | Donia de Graaf |