标题 | Feed Your Style |
广告公司 | McCann Worldgroup |
广告战役 | Feed Your Style |
广告主 | ASOS |
品牌 | ASOS |
首次发布日期 | 2022 / 10 |
行业领域 | 在线零售、网上商店 |
剧情简介 | ASOS recently revealed its campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. It pulls inspiration from the ways the many screens of today encourage unique takes on one’s own style.The tagline “Feed Your Style,” is an evolution of the acronym “ASOS” (As Seen On Screen) reflecting the infinite ways customers express themselves through fashion.The creative was designed to arouse an emotional response in audience, showcasing the joy fashion and style brings as well as cultural relevance to help position ASOS as the most inspirational fashion destination.We created a new campaign and a new world for the ASOS generation – a celebration of personal style where people can discover new items and remix them in whatever fast, colorful and fun ways they like. From friend’s stories to social challenges to unexpected situations: everything serves as inspiration and expands our idea of the possibilities of style. |
媒体类别 | 互动 |
长度 | |
市场 | 法国 |
首席创意官 | Alex Lopez |
Agency | Gotham, Inc. |
Agency | McCann Paris |
首席创意官 | Julien Calot |
首席创意官 | Hans Dorsinville |
创意总监 | Liam Fearn |
创意总监 | Eric Landowski |
美术指导 | Louise Carrouge |
Creative | Nadia Lasfar |
Business Team | Nannette LaFond-Dufour |
Business Team | Colby Webb |
Strategy Director | Shanna Carpenter |
Social Manager | Pierre-Jean Bernard |
客户总监 | Casey Archer |
Head of Production | Thibault Blacque-Belair |
制片 | Jean ROBERT |
项目经理 | Shantal Gonzalez |
制作公司 | Iconoclast Paris |
导演 | we are from LA |
执行制片 | Camille Lambert |
Line Producer | Alexia Levy |
Production Coordinator | Lola Perron |
摄影指导 | Nicolas Loir |
Wardrobe / Stylist | Laura Vandall |
制作设计师 | Laura Sabat |
Production Service Company | Azul Productions |
VFX/Post Production | Poster |
Post-production Producer | Cyril Bordesoulle |
Post-production Producer | Yelena Dos Santos |
Graphics | Lucas Latil |
Graphics | Albin martinetti |
Graphics | Yves Delforges |
Graphics | Bruno Caretta |
Engineer | Edouard Mailaender |
Engineer | Matthieu Lescornec |
VFX Company | Mathematic |
VFX Supervisor | Yann Aldabe |
Motion Designer | David Pelletier |
Motion Designer | Astrid Tessier |
Compositing | Roman Goncharenko |
CG Modelling | Lucas Benoit |
插图 | Charline Sanchez |
VFX Producer | Guillaume Marien |
VFX Producer | Claire English |