标题 | One means of transport can lead to another |
广告公司 | Libre MullenLowe |
广告战役 | One means of transport can lead to another |
广告主 | APACAUVI |
品牌 | APACAUVI |
首次发布日期 | 2021 / 11 |
行业领域 | 道路安全 |
广告口号 | One means of transport can lead to another |
剧情简介 | APACAUVI, an association that fights against the incivilities of 2-wheelers, has decided to strike a blow with the agency MullenLowe France to raise awareness among users of electric scooters about the risks they take and make others take. Since a few days, wheelchairs on which were written: "One means of transport can lead to another" were placed on various parking areas for electric scooters in the big French cities to raise awareness of the dangers of electric scooters and to decrease the number of incivilities. |
媒体类别 | Ambient |
执行创意总监 | Antoine Colin |
执行创意总监 | Jordan Lemarchand |
美术指导 | Bastien Bourdier |
文案 | Romain Duler |
President | Philippe Adenot |