| 标题 | Anti Bullying Skin (Film Case) |
| 广告公司 | Cheil Brazil |
| 广告战役 | Anti Bullying Skin |
| 广告主 | Samsung |
| 品牌 | Samsung |
| 首次发布日期 | 2019 / 11 |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | Samsung in Brazil has just launched a new initiative in partnership with Fortnite to fight a new kind of cyberbullying, where kids without skins (a graphic asset that changes the appearance of characters in video-games without interfering in players abilities or impact) are treated poorly by other gamers because they don’t have the means to acquire such skins. The players without skins even have a “nickname”: The Defaults. Cheil Brazil used the new skin launched globally by Samsung and Fortnite to help fight this toxic behavior. The Aura Glow skin is the first brand skin in Fortnite that can be donated to another player including those that have none. We invited the biggest Fortnite influencers in Brazil to join the movement, highlighting this matter by donating Glow Skin to Default players during their live stream, and encouraging everyone to do the same with their friends |
| 媒体类别 | 游戏 |
| 长度 | |
| 首席创意官 | Claudio Lima |
| Managing Director | Evandro Guimaraes |
| 执行创意总监 | Douglas Kozonoe |
| 创意总监 | José Suaid |
| 创意总监 | Felipe Petroni |
| 文案 | Marcio Bittencourt |
| AD | Victor Ferreira |
| Motion Graphics Artist | Renan Godoy |
| Motion Graphics Artist | Renan Escribano |
| Account Management | Denise Azevedo |
| Account Management | Jorge Maio |
| Account Management | Victoria Gregório |
| Planning Team | Paula Queiroz |
| Planning Team | Caio morais |
| Game Advisor | Bernardo Silveira |
| Approval Client | Loredana Sarcinella |
| Approval Client | Jarrye Bragança |
| Approval Client | Sabrina Compatangelo |
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