| 标题 | De Morgen |
| 广告公司 | mortierbrigade |
| 广告战役 | De Morgen |
| 广告主 | De Morgen |
| 品牌 | De Morgen |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 报纸、杂志、书籍 |
| 哲学 | In his war against Ukraine, Vladimir Putin’s most dangerous weapons aren’t guns or bombs, it’s his state-sponsored propaganda. He uses national media to legitimise his invasion by calling it an operation to “liberate” and “denazify” the country. To highlight the dangers of alternative truths, Belgian quality newspaper De Morgen printed the front page of the Russian newspaper Российская газета on its back page. Independent Western media all label Russia’s aggression towards Ukraine an “invasion”. In Russian media like Российская газета however, it’s being called a “liberation”. The Russian newspaper also shows a poster that claims the Ukrainian region Donbass as part of the Russian motherland. To understand the reaction of the Russian people towards this conflict, we must first understand the version of the truth they are being shown by their government. As a quality newspaper, De Morgen stands for independent and objective journalism. The message to their readers is simple: “Clearly we don’t all get to read the same truth anymore. Read all about the consequences in De Morgen.” |
| 媒体类别 | 报纸 |
| 广告经理 | Dave Peeters |
| 广告经理 | Bart Eeckhout |
| Chief Executive Officer (CEO) | Jens Mortier |
| 执行创意总监 | Joost Berends |
| Brand Design Director | Philippe de Ceuster |
| 创意团队 | Jesse Van Gysel |
| 创意团队 | Tom Meijer |
| Business & Strategic Planner | Philippe Gerin |
| Client Lead | Charlotte Coddens |
| 设计师 | Patrick Downie |
| Cross Media Designer | Sophie Bayeul |
| Special Thanks | Andriy Bruyninckx |
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