标题 | Metalmorphosis |
广告公司 | Hero |
广告战役 | Metalmorphosis |
广告主 | Toyota Motor Corporation |
品牌 | Toyota GR Corolla |
Posted | 9月 2023 |
行业领域 | 轿车 |
哲学 | Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story. With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening. |
媒体类别 | Branded Content |
长度 | |
制作公司 | Scoundrel |
执行创意总监 | Shane Geffen |
创意总监 | Andrew Woodhead |
创意总监 | Pat Langton |
文案 | Will Fox |
文案 | Annie Sullivan |
Broadcast Producer | Margot Ger |
Head of Strategy | Tallon Mason-Kaine |
Client Services Director | Richard Hayes |
Group Business Director | Charlie McDevitt |
Business Director | Lucy Bell |
Business Manager | Johnny Lwin |
导演 | Toby Pike |
执行制片 | Kate Gooden |
制片 | Alex Tizzard |
摄影指导 | Stefan Duscio |
后期制作 | Heckler |
剪辑师 | Andrew Holmes |
插图画家 | James Jirat Patradoon |
动画 | Mighty Nice |
Music / Sound Design | Squeak E. Clean Studios |
Sound Engineer | Paul Le Couteur |