Andrew Woodhead
创意总监 at HERO
Melbourne, 澳大利亚
标题Metalmorphosis
广告公司
广告战役 Metalmorphosis
广告主 Toyota Motor Corporation
品牌 Toyota GR Corolla
Posted9月 2023
行业领域 轿车
哲学 Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story.

With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening.
媒体类别 Branded Content
长度
制作公司
执行创意总监
创意总监
创意总监
文案
文案
Broadcast Producer
Head of Strategy
Client Services Director
Group Business Director
Business Director
Business Manager
导演
执行制片
制片
摄影指导
后期制作
剪辑师
插图画家
动画
Music / Sound Design
Sound Engineer

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