| 标题 | Sextortion Ed Video |
| 广告公司 | No Fixed Address |
| 广告战役 | Don't Get Sextorted, Send a Naked Mole Rat |
| 广告主 | The Canadian Centre for Child Protection |
| 品牌 | The Canadian Centre for Child Protection |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 反对家暴、性虐待 |
| 广告口号 | Don't Get Sextorted, Send a Naked Mole Rat |
| 哲学 | The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. |
| 媒体类别 | 平面 |
| 创意总监 | Shawn James |
| 创意总监 | Dhaval Bhatt |
| 美术指导 | Daniela Angelucci |
| 美术指导 | Randy DeMelo |
| 美术指导 | Shawn James |
| 文案 | Andrew Rizzi |
| 文案 | Cole Rosenberg |
| 文案 | Dhaval Bhatt |
| 制片 | Brie Gowans |
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