| 标题 | MINImalism (Board) |
| 广告公司 | HoC Dubai |
| 广告战役 | MINImalism |
| 广告主 | MINI |
| 品牌 | MINI |
| 首次发布日期 | 2022 / 4 |
| 产品 | MINI |
| 行业领域 | 汽车 |
| 剧情简介 | MINI has remained true to its roots since 1959 – with a minimalistic, iconic, and timeless design built with one purpose: to get the maximum out of the minimum of space. Nowadays a MINI is more than that. All cars are packed with the latest driver assistance systems and safety and comfort features. So how can we show that MINI not only stands for good design, but also technical innovation? Our idea: We combine the complex technology of modern car features and assistants with the minimalist, iconic and timeless design language of a MINI. Introducing MINImalism – a feature communication built from the iconic MINI logo’s wings. We turned the stripes into versatile design elements to communicate the new features and assistants, as minimalistic and iconic as the car itself. |
| 媒体类别 | 案例研究 |
| Creative Agency | Serviceplan Group |
| Creative Agency | Serviceplan Campaign |
| 美术指导 | Kunal Gagwani |
| 创意总监 | Daniel Steller |
| 文案 | Daniel Steller |
| Managing Partner | Leif Johannsen |
| Managing Partner | Patrick Matthiensen |
| 创意总监 | Pavel Bondarenko |
| 美术指导 | Pavel Bondarenko |
| Head of Art | Michael Wilk |
| Managing Partner | Lars Holling |
| Global Chief Creative Officer | Alexander Schill |
| 文案 | Philip Ziegler |
| Managing Director | Natalie Shardan |
| 美术指导 | Tudor Cucu |
| 客户总监 | Ann-Kathrin Frohloff |
| Marketing Director | Jochen Becht |
| Marketing Manager | Adnan Dalvi |
| 客户经理 | Gonca Gorgulu |
| 动作设计 | Linus Brandes |
| Sound Designer | Denis Elmaci |
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- 品牌:
- O2
- 广告公司:
- Serviceplan Bubble