MAXI BLANCO
Director at Landia, Los Angeles
Buenos Aires, 阿根廷
标题The Kiss of Dante & Beatrice
广告公司
广告战役 The Kiss
广告主 Unilever
品牌 Magnum
Posted7月 2021
行业领域 冰淇淋
哲学 Over 700 years ago Dante fell in love with his muse Beatrice and some of his most famous works were inspired by her. But despite his dedication, their love never happened. To celebrate Dante’s anniversary and International Kissing Day, Magnum, the brand that is about pleasure and art, has finally brought them together. The Kiss of Dante and Beatrice is an original artwork by the acclaimed artist Roberto Ferri which will be unveiled today in Palazzo Firenze in Rome, the Dante Alighieri Society headquarters. 700 years after the death of the great poet, Dante’s work is still the most well-known expression of Italian literary art. To honor his work and his love for Beatrice, the painting makes the impossible possible by reimagining the kiss that never happened. About the painting The artwork explores the theme of immortal love where Beatrice's purity and Dante's passion merge. The lovers are lost in an embrace with their arms expressing the symbol of infinity: a metaphor for absolute love that transcends the boundaries of time and space. In Ferri's “Kiss” the powerful drama of Caravaggio's chiaroscuro meets the aesthetic plasticity of Antonio Canova's “Psyche Revived by Cupid's Kiss” and the heart-breaking narration of Hayez's famous “Bacio”. About the artist Roberto Ferri is an Italian painter who is known as the modern “Carvaggio” and portrait painter of the Pope. His impressive work is inspired by Baroque painters and other old masters. At only 42 his work is represented in important private collections across the world. His work was featured in the controversial Italian pavilion of the Venice Biennale 2011,[3] and he has exhibited at Palazzo Cini, Venice in the Kitsch Biennale 2010.* To accompany the unveiling of the commissioned artwork, Magnum created an evocative film that expresses the passion of Dante and Beatrice and the inspiration that led to the creation of the painting. The campaign was created by LOLA MullenLowe for Magnum Italy. The Kiss of Dante and Beatrice will be exhibited at Palazzo Firenze in Rome and can be visited until 11 July 2021. The work will also be accessible through a digital exhibition at https://ilbaciodidante.com
媒体类别 案例研究
长度
市场 意大利
制作公司
Global Brand Vice President
Global Brand Director
Brand Director
Brand Manager
执行创意总监
Managing Director
创意总监
创意总监
联合创意总监
联合创意总监
美术指导
文案
文案
Digital Copywriter
Global Account Director
Global Account Director
客户主管
Head of Production
制片
执行制片
制片
导演
Music Partner Big Sync Music
PR Agency
Digital Agency
Activation Agency
媒介公司

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