| 标题 | My Farm |
| 广告公司 | Dare |
| 广告战役 | My Farm |
| 广告主 | National Trust |
| 品牌 | National Trust |
| 首次发布日期 | 2011 / 5 |
| 行业领域 | 农业、畜牧业、渔业、森林 |
| 广告口号 | Online farming just got real |
| 问题 | The MyFarm experiment aims to connect thousands of people with how food is produced. In return for a £30 annual subscription, 10,000 people will take control of the farm on the Wimpole Estate in Cambridgeshire by voting on issues to do with the everyday running of the farm. The Wimpole Farm Manager, Richard Morris, will set monthly options for the farmers, who will debate and vote on what crops are grown, livestock bred, and the wider impacts of the farm on the environment and wildlife. For the £30 subscription fee, the farmers will get a daily behind-the-scenes insight into how the 1,200 acre organic farm operates, the right to make decisions on the farm by voting regularly and a family ticket to visit the farm for a day. |
| 媒体类别 | 电视 |
| 更多信息 | www.my-farm.org.uk |
| 创意总监 | Brian Cooper |
| 文案 | Dan Gorlov |
| 美术指导 | Rachel Le Feuvre |
| Planner | Stephanie Newman |
| 导演 | Kjetil Njoten |
| 制片 | Peter Maynard |
| 制作公司 | Betsy Works |