| 哲学 | ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill's immediate expenses payment which helps smooth the way for customers if things go south. Churchie, the company’s famous canine mascot, navigates these issues with his satisfying sense of calm. The ad, directed by Sam Pilling through Pulse Films, opens at the top of a big, colourful funfair slide. Churchie’s head is seen peering over the top as he starts to slide slowly downward, his face a picture of contentment. The shots pan to show children queuing up and whooshing down the slide around him as he takes things at his own relaxed pace. As he approaches a hump in the slide he starts to slow. He’s not bothered by this and we see his relaxed expression as his face ripples and he almost reaches a complete standstill. The voiceover says, “Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving. Oh yes. Chill…Churchill.” Churchie slows almost to a complete stop, but (satisfyingly) he gets over the hump and continues. He builds up speed, sliding in his relaxed manner, looking supremely chilled. It’s enormously peaceful and soothing to watch. The camera pans out to show a fairground scene with lots of twinkling lights. |