Tamryn Kerr
Creative Director at The Hijinks Collective
London, 英国
标题Why Has She Gone? 4
广告战役 Why Has She Gone?
广告主 SheSays
品牌 SheSays
首次发布日期 2023 / 3
行业领域 广告与传播
哲学 Today SheSays, the global careers and mentorship creative network for women and non-binary people, has launched a powerful and honest social campaign that shows the real reasons why women and non-binary people are resigning from roles within creative industries and answers the question ‘why has she gone?’. The visual campaign, which is a series of six resignation letters, was created from insights* shared by over 100 women and non-binary people within the advertising, marketing, and media industries, in various positions, to expose the truth behind why they are leaving jobs. With 71% leaving roles and 55% stating the experiences ‘increased their mental health issues around stress, anxiety and depression’ SheSays wanted to be honest about ‘why has she gone?’. The creative uses dark humour to show the horrendous lived experiences of many women and non-binary people working in our industry. It acts as the voice for many who can’t speak up and unveils the real letter that so many would have wanted to write. Each letter addresses core issues of sexism, sexual harassment, menopause, mental health, being ignored and unfairly overlooked. SheSays have created a dedicated resources page to offer support and guidance on multiple issues that were raised through our wellbeing research. *SheSays surveyed its global community and women and non-binary people currently working within the advertising industry.
媒体类别 平面
创意总监
创意总监
创意总监
Art Direction and Design
设计师
Producer / Editor
Public Relations
PR Agency
广告经理
President & Executive Producer
Creative Agency

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