| 标题 | Teen Violence / Girl |
| 广告公司 |
Y&R London
|
| 广告战役 |
Teen Violence - The Home Office
|
| 广告主 |
The Home Office
|
| 品牌 |
Home Office
|
| 首次发布日期 |
2010 / 2
|
| 行业领域 | 反对家暴、性虐待
|
| 广告口号 | If you could see yourself would you see abuse? |
| 剧情简介 | As part of the Home Office's new initiative to tackle Violence Against Women and Girls, the campaign aims to empower teenagers to recognise the signs of abuse, stimulate discussion of the issue and seek help and advice. |
| 哲学 | The campaign addresses uses these insights to confront teenagers with the truth about abusive behaviour and empower them to doing something about it. Two separate versions of each execution have been produced, to ensure that the campaign speaks to both boys and girls in a non-accusatory or judgemental way. |
| 问题
| In the UK, 1 in 4 women will be a victim of domestic abuse over the course of her life*. Shockingly, research showed that teenagers have a significant tolerance towards this form of abuse; with 43% of young people believing that it’s acceptable for a boyfriend to be aggressive under certain circumstances**. Attitudes adopted now will shape the futures of these young people. What’s more, putting up with abuse as a teenager makes you disproportionately likely to become an adult victim. |
| 媒体类别 |
电视
|
| 市场 | 英国 |
| 广告经理 |
Jo Bray
|
| 创意总监 |
Damon Collins
|
| 文案 |
David Martin Angelus
|
| 美术指导 |
James Manning
|
| 客户企划 |
Lucy Howard
|
| 客户企划 |
Rebecca Fleming
|
| 客户总监 |
Nick Fokes
|
| 客户经理 |
Jane Redfern
|
| 客户经理 |
Sophie Ford-Masters
|
| 广告公司制片 |
Matt Keen
|
| 导演 |
Shane Meadows
|
| 剪辑师 |
Richard Graham
|
| 制片 |
Barnaby Spurrier
|
| 后期制作 |
The Mill London
|
| 制作公司 |
Tomboy Films
|