| 标题 | Carlsberg 0.0 - Probably the best beer in the world |
| 广告公司 | Grey London |
| 广告战役 | Carlsberg 0.0 - Probably the best beer in the world |
| 广告主 | Carlsberg Group |
| 品牌 | Carlsberg |
| 首次发布日期 | 2021 / 1 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years and became more popular than ever during a turbulent 2020. Driven by an increased focus on health and wellness and awareness of the great taste and options available, the Carlsberg Group’s alcohol-free brews portfolio grew 29% between July and September of 2020. A first for Carlsberg The new ad sees Mads Mikkelsen’s cycling philosopher character peddle through Copenhagen in traditional style, celebrating the great taste and versatility of Carlsberg’s alcohol-free beer. Demonstrating how good moments can be made even better with alcohol-free beer, he enjoys a Carlsberg 0.0 in different situations, including finishing a game of tennis with a clean one-handed backhand, perplexingly observing a modern art display and even skipping his own ad. This is the first time that Carlsberg has produced a global ad for its alcohol-free variant. |
| 媒体类别 | 电视 |
| 长度 | |
| Talent/Actors | Mads Mikkelsen |
| Global Brand Director | Julian Marsili |
| Global Brand Manager | Eric Yves Schmidgall |
| Head of Marketing | Christopher Bak Billing |
| Global Brand PR Manager | Sam Wainwright |
| 首席创意官 | Javier Campopiano |
| Global Executive Creative Director | Emiliano Gonzalez De Pietri |
| Chief Strategy Officer | Lars Samuelsen |
| 创意团队 | Andreas Hoff |
| 创意团队 | Sam Haynes |
| 创意团队 | John Gibson |
| 客户总监 | Jeremy Pyne |
| 客户总监 | Charlotte Porsager |
| 客户经理 | Christoffer Jensen |
| 执行制片 | Casper C. Rasmussen |
| 制作公司 | Canada |
| 制片 | Marta Argullos |
| 执行制片 | Natali Sussman |
| 导演 | MIGUEL CAMPANA |
| 音乐作曲家 | Alexis Estiz |
| Artist | Alexis Estiz |
| Studio | PICKLE MUSIC |
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