You Can Play - "Pride Jersey 6"

McCann New York

McCann New York New York, 美国

101

品牌: You Can Play
国家: 美国

广告主: You Can Play

标题	Pride Jersey 6
广告公司	McCann New York
广告战役	Pride Jersey
广告主	You Can Play
品牌	You Can Play
首次发布日期	2024 / 3
行业领域	慈善机构、基金、志愿者
哲学	In 2013, the NHL introduced Pride Nights with rainbow jerseys, but last season, some players' personal beliefs led to the banning of pride jerseys. This season, NHL decided against specialty jerseys during warmups for themed nights to avoid controversies. Pride Jersey, a set of AR Snapchat lenses that empowers people to keep sharing their pride. The #pridejersey is a movement that promotes the use of the AR Snapchat filter, offering a free tool for individuals to feel empowered and continue expressing their support for diversity and inclusion. The lens collection provides a diverse selection of five unique designs, allowing individuals to express their pride. Users can choose their preferred design and showcase their pride by sharing posts on their social media platforms.
媒体类别	互动
长度	56 seconds
更多信息	https://tinyurl.com/3j9jphtv
首席创意官	Shayne Millington
首席创意官	Pierre Lipton
Strategy Team	AJ Jones
General Creative Director	Gui Racz
General Creative Director	Lucas Casão
创意总监	Kazuo Kubo
创意总监	Lucas Ribeiro
创意总监	Mike Shuman
创意总监	Gail Pak
文案	Lucas Ribeiro
Art Director / Designer	Kazuo Kubo
Designer	Malik Dupree
Operations	Stella Warkman
Account Management	Rob Parkin
Public Relations	Mikaela Liboro
Public Relations	Gabby Lovell
设计师	Marcio Honorato
制作	Sean Flanigan
Celebrity Partnerships	Kimberly Kress
Celebrity Partnerships	Tom Wentworth
Celebrity Partnerships	Damien Choy Smith
后期制作	CEGO Video
3D Studio	Zebra Studio
音乐	411 Music Group
音乐	Colleen Dahlstrom
音乐	Madison Rowe
音乐	Jamie Jou