| 标题 | The Kiss |
| 广告公司 | Grey London |
| 广告战役 | Sealed With A Kiss |
| 广告主 | Vodafone |
| 品牌 | Vodafone |
| Posted | 4月 2013 |
| 行业领域 | 个人无线通讯 |
| 广告口号 | A good thing |
| 剧情简介 | SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair! |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 剪辑公司 | The Assembly Rooms |
| 音效设计公司 | Factory Studios |
| 后期制作 | MPC LDN |
| 执行创意总监 | Nils Leonard |
| 创意总监 | Jonathan Marlow |
| 创意团队 | Leo Rayman |
| 制片 | Ange Eleini |
| 导演 | Frédéric Planchon |
| 制作公司制片 | Ange Eleini |
| 摄影指导 | Alex Barber |
| 剪辑师 | Sam Rice-Edwards |
| 音频工程师 | Ludovico Einaudi |
More Work
SEE ALLInsure the now - Family
- 品牌:
- Hannoversche
- 广告公司:
- David+Martin
Ribbon Dancer
- 品牌:
- NHS
- 广告公司:
- M&C Saatchi Group
Free Diver
- 品牌:
- Genesis Motor Europe
- 广告公司:
- INNOCEAN Europe
Number 10
- 品牌:
- BBC
- 广告公司:
- BBC Creative Services
They're Boots Darling
- 品牌:
- Boots Opticians
- 广告公司:
- Ogilvy UK