| 标题 | Contemporary Beauty Ideal |
| 广告公司 | Ogilvy Germany |
| 广告战役 | Anorexia Painting - ANAD |
| 广告主 | National Association Of Anorexia Nervosa And Associated |
| 品牌 | ANAD |
| Posted | 6月 2009 |
| 产品 | Eating Disorder Awareness |
| 行业领域 | 疾病认知、救助机构 |
| 哲学 | To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty. |
| 问题 | ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. |
| 结果 | This shocking sight generated enormous interest, which spread via word of mouth and numerous articles in major national newspapers. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 执行创意总监 | Stephan Vogel |
| 执行创意总监 | Christian Mommertz |
| 美术指导 | Sabina Hesse |
| 文案 | Sabina Hesse |
| 美术指导 | Albert Chan |
| 文案 | Albert Chan |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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