| 标题 | Saved Memories |
| Brief | Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one. |
| 广告公司 | Serviceplan Germany |
| 广告战役 | Saved Memories |
| 广告主 | Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. |
| 品牌 | Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. |
| 首次发布日期 | 2023 / 5 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence |
| 媒体类别 | 案例研究 |
| 长度 | |
| 音效设计公司 | Not a Machine Berlin |
| 音乐公司 | Not a Machine Berlin |
| Post | Marla Grading |
| 制作 | Marla Grading |
| Global Chief Creative Officer | Alex Schill |
| Managing Director | Myles Lord |
| General Manager | Maximilian Florian Schöngen |
| 剪辑公司 | Moritz Scharl |
| 首席创意官 | Till Diestel |
| 执行创意总监 | Jan Lucas |
| 创意总监 | Frauke Ehlers |
| 美术指导 | Katrin Burkhardt |
| 美术指导 | Elisabeth (Lana) Kari |
| 美术指导 | Alexandre Levesque |
| 广告公司制片 | Josephine Rügge |
| 导演 | Sarah Fürstenberg |
| General Manager | Eva Sophie Vogelgesang |
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