| 标题 | Mentos® Fresh Talent (Board) |
| 广告公司 | DENTSU CREATIVE |
| 广告战役 | Mentos Fresh Talent |
| 广告主 | Perfetti Van Melle |
| 品牌 | Mentos |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 糖果 |
| 广告口号 | Mentos révèle la fraîcheur des artistes de demain |
| 剧情简介 | To re-engage the younger generation with Mentos, the iconic brand of freshness, we have launched a music label, Fresh Talent. The label reveals the freshness of unknown young artists and helps them emerge. In partnership with music reference Spotify, using their data, we identified 4 promising young artists from hundreds of profiles, with very few streams but great potential. As a music label, we revealed their talent and put them in the spotlight: music production, style, art direction, script, photos, interviews. We launched their very first video clip and put them on YouTube, Instagram and TikTok. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Agency Contribution | Dentsu X |
| 执行创意总监 | Sébastien Zanini |
| Deputy Managing Director | Sébastien Zanini |
| Chief Executive Officer (CEO) | Cécile Bitoun |
| Deputy Managing Director | Amélie Ozouf |
| Deputy Managing Director | Jenny MONTEIRO |
| 战略企划总监 | Alexandra Servant-Rony |
| 制片 | Dorian Salort |
| Managing Director | Nathael Duboc |
| General Manager | Nathael Duboc |
| 导演 | Liswaya |
| 美术指导 | Benoit DELDIQUE |
| 文案 | Sacha Baroukh |
| 项目经理 | Mathilde Roux |
| 客户主管 | Caroline DE ABREU |
| Head of Production | Anthony RATON |
| Grade | Romain Loiseau |
| 项目经理 | Sonia Fadel |
| Sound Producer | Lisa Chaumont |
| Head of Production | Sébastien Cosset |
| 制作经理 | Sébastien Cosset |
| 广告经理 | Lila Mouhoubi |
| Marketing Director | Sonia Depoilly |
| Chief Executive Officer (CEO) | Cécile Bitoun |
| 动作设计 | Priveen AMIRTHALINGAM |
| 战略企划 | Zoé Delmere |
| Chief Executive Officer (CEO) | Véronique Margerit |
| Managing Partner | Sylvie Le Clech |
| Consultant | Olivier Carne |
| Consultant | Joffrey Dutto |
| Consultant | Laure-Anne Thebia |
| Production Assistant | Laura Giovanonni |
| Assistant Director | Naïma Ometak |
| 摄影指导 | Juanjo L.Salazar |
| 后期制作 | Céline Séné |
| 剪辑师 | Richard Guyot |
| 制作公司 | Blackbox |
| 后期制作 | Back Up |
| 音频后期制作 | The Mixmen |
| Sound Track | The Mixmen |
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