Esther Gordon
Digital Production at Orange
Paris, 法国
标题Hip Hop
广告公司
广告战役 Orange Rockcorps
广告主 Orange
品牌 Orange Rockcorps
Posted12月 2009
行业领域 企业传播
广告口号 Music makes a difference.
剧情简介 Orange is the main sponsor of a campaign aimed at the young: Orange RockCorps, a prestigious concert organised on 2nd October, 2009, where the only way to get a ticket was to volunteer 4 hours’ work in an organisation.
哲学 Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France.
The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris Zenith Venue. Tickets are not on sale for the event, nor can they be won in any competition.
问题 Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France.
The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris Zenith Venue. Tickets are not on sale for the event, nor can they be won in any competition.
媒体类别 电视
市场 法国
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