| 标题 | “It is not a bag. It is Le Pliage Re-Play.” |
| Brief | Inspired by Longchamp’s ongoing sustainable production initiative, the film is a reimagination of the upcycling process used in Longchamp ateliers. Cheerfully celebrating the innovative creation of the new Le Pliage Re-Play, two friends playfully unspool the ends of fabric rolls to craft their own dance partners, who conveniently hold the womens’ Longchamp bags. An interactive display of fashion and function, “Replay” is an ode to Longchamp’s rich history of authenticity and bold creativity. |
| 广告公司 | FRED & FARID Paris |
| 广告战役 | It is not a bag. It is Le Pliage®️ |
| 广告主 | Longchamp |
| 品牌 | Longchamp |
| Posted | 11月 2022 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | Longchamp’s Le Pliage bag has held its iconic status for decades due to its timeless style and luxury craftsmanship. But as the world shifts toward an eco-forward future, more shoppers are prioritizing sustainable production and visibility over blind purchasing. To appeal to these conscious consumers, Longchamp needed to capitalize on their luxury status while creating a bag that embraces this new customer desire. |
| 媒体类别 | 影视 |
| 首席创意官 | Fred & Farid |
| Managing Director | Séverine Autret |
| 创意总监 | Chelsea Steiger |
| 文案 | Ciana Alessi |
| 客户主管 | Charlotte Dacier |
| 广告公司制片 | Agnès Bouille |
| 制作公司 | Studio Sander Plug |
| 导演 | Sander Plug |
| 摄影师 | Sander Plug |
| 制作公司制片 | Maarten le Roy |
| Wardrobe / Stylist | Thomas Vermeer |
More Work
SEE ALLA Whole Universe 2
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai
A Whole Universe 1
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai
A Whole Universe
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai