| 标题 | Massage |
| 广告公司 | BBH |
| 广告战役 | The Lynx Effect |
| 广告主 | Unilever |
| 品牌 | Lynx |
| 首次发布日期 | 1999 / 11 |
| 产品 | Deodorant |
| 行业领域 | 体香剂 |
| 广告口号 | The Lynx effect. |
| 剧情简介 | A guy in a massage parlour is massaged by the cleaner. |
| 哲学 | In revisiting the communication model, it was clear that a new expression of seduction and masculinity was needed. We introduced a tongue-in-cheek humour to the advertising and a new, ironic expression of seduction The Lynx Effect. As youth culture accelerated, as it became more fluid and demanding, Lynx also had to evolve beyond its existing ad formula of just one theme campaign a year. The Lynx Effect has been expressed in tv and print, in tactical ads and shorts, in events and promotions. |
| 问题 | When Lynx first came to BBH in 1995, the brand was widely recognised as the leading male deodorant body spray. However, research indicated that the brand image, and advertising in particular, were losing credibility with its audience and the brand was in danger of becoming the Brut of the 90s. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Rosie Arnold |
| 文案 | Marc Hatfield |
| 美术指导 | Pete Bradley |
| 广告公司制片 | Tania Kane |
| 导演 | Jonathan Greenhalgh |
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