| 标题 | Ping Pong |
| 标题 (原始语言) | Mandrain |
| 广告公司 | Beijing Dentsu - Shanghai Branch |
| 广告战役 | Ping Pong |
| 广告主 | Shanghai Social Protection Bureau |
| 品牌 | Shanghai Governor |
| Posted | 2月 2006 |
| 产品 | Care of Growth |
| 行业领域 | 消费者及公共服务 |
| 广告口号 | Open your heart, share the growth of joy! |
| 剧情简介 | The Task: Since China has one child policy, most of the parents were spoiled their only child in a negative way. Such as knock up their child alone at home to avoid public activities which will cause Autism. |
| 哲学 | The Naked Idea: The game of ping-pong, which suppose has to play by two persons. A poor lonely kid can only play with his shadow on the wall, which blocks the communication and also the share of joy deep down childs heart. The shocking scene at the end is not only one child has this situation, on the other side of the wall there has more and more in order to call for parents attention on this serious matter. |
| 问题 | The Promise: The ending super Open your heart, share the growth of joy! is encourage the child to break the wall in their heart and join social communitys activities. |
| 结果 | Educating parents to care their child of growth not only physically but also mentally healthy. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 中国 |
| 执行创意总监 | Wendy Cheung |
| 广告公司制片 | Betty Yu |
| 美术指导 | Zhen Zhang |
| 制作公司制片 | Bin Zhang |