标题 | Break Bread Smash Stigma 2 |
Brief | HIV is no longer the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread—through saliva, food and drink. When polled, 50% of Canadians said they wouldn’t knowingly eat a meal prepared by someone with HIV. Casey House wanted to challenge this ignorance with truth and compassion. And so the idea for a pop-up restaurant was born: June’s, the first-ever HIV-positive eatery. 14 people with HIV became something more than just their disease—they became chefs. For three nights, they chopped, sliced and sautéed under the watchful eye of head chef Matt Basile. Together, they invited patrons to smash stigma by breaking bread, and to swallow the prejudice that condemns so many HIV-positive people to suffer in silence. |
广告公司 | Bensimon Byrne |
广告战役 | June’s: An HIV+ Eatery |
广告主 | Casey House |
品牌 | Casey House |
Posted | 1月 2019 |
行业领域 | 医院、医疗机构和医疗服务 |
剧情简介 | Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood. |
媒体类别 | 案例研究 |
创意总监 | Joseph Bonnici |
创意总监 | Dan Strasser |
创意总监 | Laura Serra |
创意总监 | Meredith Klapowich |
联合创意总监 | David Mueller |
文案 | David Mueller |
联合创意总监 | Gints Bruveris |
美术指导 | Gints Bruveris |
美术指导 | Carly Ouellette |
广告公司制片 | Michelle Pilling |
客户总监 | Jill Engleman |
项目经理 | Ashley Belfast |
Strategist | Aurora Stewart de Peña |
Director of social media | Daniella Perruccio |
Social Strategist | Courtney Dionne |
摄影师 | Matt Barnes |
Documentary Director | Hubert Davis |