| 标题 | I Will Help Stop Elder Abuse |
| 广告公司 | G2 Joshua |
| 广告战役 | I Will Help Stop Elder Abuse |
| 广告主 | Help The Aged |
| 品牌 | Help The Aged |
| Posted | 2月 2006 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | To highlight the issue of elder abuse Joshua has created a new integrated campaign for Help the Aged which concentrates on the brutal facts of the mistreatment of the elderly. As well as raising awareness of the scale of the problem, the charity is also looking to get as many names as possible to strengthen its case for Government action. The campaign, under the banner I Will Help Stop Elder Abuse, comprises press, direct marketing, viral and PR. It is the first major campaign featuring the charitys new branding and strapline Help the Aged. We Will. The re-branding was also created by Joshua. |
| 问题 | Raise awareness of the issue and mobilise support |
| 媒体类别 | 平面 |
| 市场 | 法国 |
| 广告经理 | Steven Jones |
| 文案 | Steve Heath |
| 美术指导 | Jeff Clinch |
| Typographer | Ed Church |
| Viral | Jonny Spindler |
| Viral | David Searle |
| 客户企划 | Elizabeth Tindall |
| 摄影师 | Liam Kennedy |
| Retoucher | Harry Matthews |
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