| 标题 | Nottingham |
| 标题 (原始语言) | Best Fare Finder |
| 广告公司 | M&C Saatchi Group |
| 广告战役 | Best Fare Finder - Stacey Solomon |
| 广告主 | East Midlands Trains |
| 品牌 | East Midlands Trains |
| 首次发布日期 | 2011 / 3 |
| 行业领域 | 公共交通 |
| 哲学 | EMT are setting this straights. They have created a Best Fare Finder, which helps customers find the cheapest tickets. Our objective was to drive people to that tool and show how easy it is to use. Stacey Solomon seemed like the perfect casting to demonstrate this... |
| 问题 | People are very cynical of train companies. They believe that they purposefully hide the cheaper tickets from their customers so they can sell the more expensive ones. |
| 媒体类别 | 电视 |
| 客户总监 | Imogen Landy |
| 广告经理 | Marc Turley |
| 文案 | Dave Edwards |
| 导演 | Kim Burdon |
| 制作公司 | Hibbert Ralph |
| Media Planner | Ben Forrest |
| 客户企划 | Emma Batho |
| 美术指导 | Patrick McMenamin |
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