HSBC - "Wimbledon Artwork Ackroyd & Harvey"

J. Walter Thompson London

J. Walter Thompson London London, 英国

6440

品牌: HSBC
国家: 英国

广告主: HSBC

标题	Wimbledon Artwork Ackroyd & Harvey
广告公司	J. Walter Thompson London
广告战役	Wimbledon Artwork Ackroyd & Harvey
广告主	HSBC
品牌	HSBC
Posted	7月 2008
产品	HSBCs partnership with the Wimbledon Championship
行业领域	银行与金融服务、投资、证券服务
剧情简介	As part of HSBCs partnership with the 2008 Wimbledon Championships, JWT has commissioned leading British artists Ackroyd & Harvey to produce a unique artwork using the medium of grass. As grass is at the heart of the Wimbledon experience, this piece will capture the unique essence of the most famous lawn Tennis tournament in the world. The work Ackroyd & Harvey will produce is a fascinating combination of art and science, of past and present. By projecting a black and white negative image onto a patch of grass as it grows (in a dark room) they use natural photosensitive properties of the grass to reproduce photographs thus using grass as a living photographic medium. From a distance they look like any other monochrome photograph; up close they look like perfectly ordinary grass. Typical exposure time is just over a week, with the image projected for 12 hours a day. The pair have created grass installations all over the world, including at the Big Chill festival in the UK last Summer. Mark Norcutt, Art Director at JWT London said: Working with grass just seemed so right for Wimbledon. It gave us the opportunity to tell a story not just with the imagery but with the medium itself. The artwork will appear in Merton park, outside the Wimbledon grounds, where the fans queue (and even camp), on 27th June.
问题	Leverage HSBCs partnership with the Wimbledon Championships in June 2008
媒体类别	户外广告
市场	英国
创意总监	Axel Chaldecott
美术指导	Mark Norcutt
美术指导	Darren Keff
文案	Laurence Quinn
文案	Phillip Meyler
Art Buyer	Stuart Heyburn
客户企划	Richard Cottingham
客户总监	Will Kirkpatrick
客户经理	Tanya Hamilton-Smith
项目经理	Stuart Heyburn
客户主任	Heather McCracken