| 标题 | Bracelets |
| 广告公司 | Duval Guillaume |
| 广告战役 | Bracelets - MSF |
| 广告主 | Médecins sans Frontières |
| 品牌 | Artsen Zonder Grenzen / Médecins Sans Frontières |
| Posted | 5月 2007 |
| 产品 | Human Aid |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Raise empathy by spreading the measuring bracelet that is used by doctors to define a kids chances of surviving. |
| 哲学 | Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. Its a system that is so simple, its almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished childs upper arm: the leg of a chair, fencing, bicycle stands, childrens prams etc... |
| 问题 | Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause. |
| 结果 | Thanks to the campaign, MSF has received more than 1 million in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 比利时 |
| 创意总监 | Peter Ampe |
| 文案 | Peter Ampe |
| 创意总监 | Katrien Bottez |
| 美术指导 | Katrien Bottez |
| 创意总监 | Xavier Bouillon |
| 美术指导 | Xavier Bouillon |
| 美术指导 | Alexander Cha'ban |
| 客户总监 | Inez De Pooter |
| 文案 | Tiny Nys |