标题 | From Like to Love |
广告公司 | Commonwealth//McCann |
广告战役 | Likes to love |
广告主 | General Motors Corp. |
品牌 | Chevrolet |
首次发布日期 | 2016 / 2 |
行业领域 | 四轮驱动,SUV(运动型多功能车) |
哲学 | Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion with a new online commercial, in which it bemoans the one-dimensional Like, mostly because you have to "love" and not just Like the new Malibu. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
剪辑公司 | Whitehouse Post |
特效 | CarbonVFX (California) |
首席创意官 | Gary Pascoe |
执行创意总监 | Duffy Patten |
Deputy Executive Creative Director | Linus Karlsson |
文案 | Duffy Patten |
文案 | Bob Guisgand |
执行创意总监 | Bob Guisgand |
创意总监 | Tim Mattimore |
美术指导 | Tim Mattimore |
创意总监 | John Fiebke |
文案 | John Fiebke |
执行制片 | Kelly Balagna |
制片 | Gabrielle Gardner |
制片 | Adam Davis |
客户总监 | Jacqueline Redmond |
客户主管 | Katlyn Barnum |
制作公司 | Park Pictures |
导演 | Katina Mercadante |
导演 | Daniel Mercadante |
执行制片 | Scott Howard |
剪辑师 | Sam Gunn |
Assistant Editor | Lauren Richardson |
制片 | Jennifer Mersis |
音频 | Eleven Sound |
媒介公司 | Carat |